From Korea with Love

"I carry your heart with me… always."

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Much Ado about White Day

Today is White Day, 화이트데이 (hwaiteu dei) in Korean. White Day is another special day for couples celebrated on March 14th in some countries in Asia including South Korea, Japan, China and Taiwan. White Day is similar to Western-style Valentine’s Day wherein men give chocolates, candies, flowers or gifts to their ladylove.

Here in South Korea, White Day is considered as one of the unduly commercialized occasions as convenience stores, marts, bakeries and almost every shop or store you can find sell chocolates and candies that are beautifully decorated, wrapped or repacked. Some of these goodies are unbelievably costly. No wonder there are a few people buying White Day presents in downtown Seoul this year, according to The Korea Times.


A convenience store right in front of our apartment is prepped for White Day two days before the occasion.

White Day was first introduced in Japan in 1978, a year after a Fukuoka-based confectionery company started Marshmallow Day on March 14th wherein men were encouraged to give marshmallows to their special someone as a symbol of pure love. White signifies purity, so the confectionary company thought white marshmallows would make a great representation of love. Marshmallow Day, however, didn’t turn out to be  a success, so some companies promoted white chocolates. Men began giving their sweethearts white chocolates or white candies, and later on, dark chocolates. Today’s White Day gift doesn’t have to be “white” as there is a variety of gifts available anywhere from simple treats to more extravagant presents such as bouquets, stuffed toys, jewelry, etc.

My husband and I went to Homeplus a few days ago and found a candy station made specially for White Day. Look at all these colorful candies! ^^

My husband and I went to Homeplus a few days ago and found a candy station made specially for White Day. Look at all these colorful candies! ^^

White Day is not only for couples. Friends, families and workmates also reciprocate Valentine’s Day and White Day gifts. If a female friend or a colleague gives a man a gift on Valentine’s Day, it is common etiquette for him to give her something in return on White Day. The same thing goes for the woman who is given a present on White Day. A simple chocolate or candy bar can already make a friend or a colleague happy. I got mine early… from a friend from Japan.^^


More lavish gifts or handmade chocolates are usually given to a special someone. My husband tried to make a brownie for me three years ago, but it turned out like this… T.T


Well, at least he tried. Kudos for the effort! ^^

My husband is not the romantic type, but he always tries his best to make me feel special. Today, I found some of my favorite chocolates on my dresser. He said he bought them a few days ago, but I know that he went out to buy them while I was busy updating my blog. It doesn’t matter anyway… he made the day complete. ♡♥♡


I hope everyone gets to enjoy White Day, not only women who are pampered with goodies or gifts, but all women in the world who deserve a smile or a hug.




Would you like to spend an unforgettable, fun-filled winter in South Korea with your family or friends? Well, this may be your chance. KTO (Korea Tourism Organization) is sponsoring a FAMILY TRIP for 5 lucky winners that includes winter activities like skiing or sledding and tours to winter festivals.

Joining is as easy as pie. See the poster below for more details. Click this link to join.